Introduction Of Crush it.
In this book, crush it. The author focuses on creating your brand. Now you think you do not have business instincts and enough money to start your business.
Do not worry, because skills are cheap, and passion is priceless. And, building a brand does not require a lot of money. However, it requires time, focus, and efforts.
If you passionate about your work. You can produce quality content, with the help of a few formal business skills. Gary gives you the three secrets for his success.
- Live with passion.
- Work super hard.
- Love your family.
Now you think, this book is about building an online brand.
But, it does not mention the internet, social media tools, and technology.
As success does not depend upon the business. but, success is measure on your happiness level. If you are still not happy after following the rules, then you are not living your passion.
Living your passion means, when you get up each morning, you are excited because you are going to do the things that excite you the most.
Even you don’t require a vacation because, for you, working, playing and relaxing are the same.
Here you are not building a business but a powerful brand that makes you money and brings a curve of smile on your face.
The tool I am going to talk about will only accelerate your success. They do not create it.
The tools including Facebook, Twitter, Tumblr will only spread your idea and give your brand more importance in far less time and money.
Why you should build your personal brand?
You mightn’t want to create your business as you love your job.
But, even if your company was rising. You should start using social media tools to share your ideas with the world and make yourself recognizable.
In the nightmare, you might lose your job.
Then, you have to send your resume to a different company to get a job. If you are lucky enough, and the other company is hiring.
Even then, a manager will get a chance to choose between two equally qualified candidates.
She will choose the one with whom she is experiencing a kind bond.
Building your brand helps you to know people personally and professionally. Now your brand is well-known and respectable.
And, if you need a job, the chances are the manager will select you.
Plan your future, learn how to set goals.
Because if you don’t plan your goals, and decide where you want to go in your life. Then, you are in big trouble.
No matter even if you love your job. But, you should aim to leave a job and build your brand. Because when you are working for someone else’s. You will never live true to yourself.
But, don’t directly quit your job until you have the support of other people. You can quit your job and give complete attention to your business.
Once you start earning from your brand.
Developing your Personal brand is an old concept.
You can deliver your content via blog, podcast or video. But, your brand should deliver values. Because authenticity is the key.
If the content, you are publishing, was neither good nor trustable? Then no one would read your content. Be yourself and prepare a better content.
People around you will begin to show interest. Believe me, if you are good enough, people will find you, talk to you and getting people talking is the point.
With the help of the internet and social media. Your friends, colleagues are no longer limited talking with a group of people.
But, if one of your friend tweets, she can tell five thousand people at once, that she reads your killing post.
Then, the chances are serious that a good percentage of people going to check your blog. It takes ten minutes to reach your blog post to thousands and thousands of people.
If you are afraid of the noise and distraction of the content on the internet.
Relax because the quality is the tremendous filter, the cream will always rise no matter how many cups of coffee you pour.
Polish your content.
Focus on your DNA, because your DNA dictates your passion.
You should make sure that your content is best. But, you can still make money, if you are fourth-best in your category.
To dominate the competition and make big bucks. You have to become the best.
If you are serious about building your brand. There is no time for fun, no time for watching TV with the popcorn bucket on your lap.
Because passion and love enable you to work more than others.
You should read every resource you find including books, trade journals, and websites to grow your knowledge. If require take classes.
But, when you describe your product to a newbie. You should tell him in a unique way.
Some blogs are dull as the author is not talking about his interest.
But, he should focus on something that makes him shine. Something that allows his passion to burst through a monitor and demand attention.
When you know yourself you will choose the right medium, the right platform and create awesome content that produces a lot of money.
Choose the right platform.
Once you create your product the next step is to spread your product awareness.
In the online world, you can spread product awareness with three medium video, audio, and written words.
The author uses video to spread his product awareness. If you are self-conscious in front of a camera, but have a compelling voice. Then, you should do an audio podcast blog.
If you have a squeaky voice, but have brilliant writing skills, obviously a writer blog is a perfect medium for you. You should prefer a blog to promote your product.
As it increases the ability to find you on the internet because their content expands daily.
Your blog allows you to expand any topic.
The blog is your home, where people can find you.
To keep people coming, you need to interact with other people. So make sure you mark your presence in various online platforms.
Suggested Reading: Purple Cow Summary.
WordPress V/s Tumblr.
WordPress is an established leader, and its design needs little more steps to publish your content. But it isn’t difficult to learn.
One of the features of WordPress is, achieve with search engine ability. So people can find anything you have ever published.
On the flip side, Tumblr is super easy to use with a simple design. In Tumblr, you can use different templates to publish different kinds of content like text, photos, and videos.
Facebook gives you two places where you can talk about your product.
1. Your Facebook profile.
2. A Fan Page.
I urge you to use a Facebook fan page because Facebook profile has a limit to add friends up to five-thousand friends. Once you reach the limit you won’t add more friends.
So when you are building your brand. You do not want to turn down your pending friend request, because you are unable to add.
However, there is no such limit in adding friends to a Facebook fan page.
Twitter has incredible power. It offers opportunities for every entrepreneur to keep in contact with customers.
In twitter when your friend retweets your comment.
He is saying that you are worth paying attention to. But, the drawback of Twitter is that you can only publish comments of 140 characters.
So make sure your tweet is compelling enough to drive people on your blog.
However, you can also use the search twitter option (search.twitter.com) to find the current conversation going on in your topic.
Flickr is an image-sharing site. And, you can use Flickr in two ways.
Either you can publish images so people click on it and follow the link to your blog or you can leave a comment on other people’s images.
If your passion is photography. Then, it is a good place to start.
YouTube and Viddler.
YouTube is like an ocean however, Viddler is very small.
Viddler allows you to place a dot within a video stream. So someone can see a particular part of the video without watching the complete video.
Video submission on YouTube and the feature video are usually as a result of random luck or inside deal.
But, Viddler is small, so staffs support a new talent on Viddler by featuring it on the home page. Viddler staffs can feature your video if you are good enough.
Ustream is a platform that allows you to launch video as well, as do a live chat with your audience.
The video blog in Ustream is different from other blogs.
Because in other blogging platforms, when your friends comment on your blog post for any clarification.
He needs to wait for the reply.
By the time, you get back to him. You first need to remind him, the question he asked.
But in Ustream, you can do the live chat with your audience.
You should try every platform and find out which one works best for you. Now you are thinking, putting your content in every platform is time-consuming.
Luckily, two websites help you to upload your content on multiple websites at once.
Ping.fm is a service that allows you to upload your limited text to many websites at once. But, if you are a video blogger, you can use tubemogul.com.
But having an account is not enough on various platforms.
You need to mark your attendance every day.
Each platform will contribute to your brand strength. And when you use them together, you can speed up the process.
Suggested Reading: Built to Sell: Creating a Business That Can Thrive Without You Summary
Building Audience for Product.
After creating your content, the next step is to grab the attention of your audience. You need to get out, shake hands and join every online conversation on your topic.
Now go to the niche blogs and begin commenting on them.
If your content is good enough, people will see the content. Even if someone does not follow your blog immediately.
But, when he sees you often enough in conversation. He may get curious to follow your blog.
Now you bring someone interested in your topic. And if your content is interesting, entertaining and eye-catching. Then, the person visits once, become your regular reader.
At Last: Here are my favorite Quotes from this book.
- Before you invest in yourself, you have to invest in your long-term future. ― Gary Vaynerchuk.
- Developing your personal brand is key to monetizing your passion online. ― Gary Vaynerchuk.
- Skills are cheap, passion is priceless. ― Gary Vaynerchuk.
- You may not have connections, or an education, or wealth, but with enough passion and sweat, you can make anything happen. ― Gary Vaynerchuk.
- As long as you’re working for someone else you will never be living entirely true to yourself and your passion. ― Gary Vaynerchuk.
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Above article is the extract version of the book “Crush It!: Why NOW Is the Time to Cash In on Your Passion” written by “Gary Vaynerchuk”.